In 1995, under the influence of Scott Sasso, clothing line 10 Deep was born.
The brand follows a simple motto: “Forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers.”
Sasso wanted to combine the elements of street that the hip-hop and skate community were wearing and turn it into a brand that shows individuality. Celebrities such as Kid Cudi, Ludacris and Mac Miller have been spotted in 10 Deep tee’s.
The brand has transformed from “loud” all over print hoodies as seen in the crack hoodie (pictured below) ; which was released in 2006; below to a more elegant style as seen in their new spring 2013 line floral print hoodie. This spring release shows a maturing brand that will continue to produce high quality designs in the future. The spring look book can be found here: click.
10 Deep’s collection range in price from $32 t-shirts to $170 varsity jackets. 10 Deep is starting to pick up some steam in Pittsburgh and can be purchased at Social Status (downtown). Also check out 10 Deep online at 10Deep and Karmaloop.
10 Deep’s purpose is to bring individuality to the forefront and they’re accomplishing their goal tenfold.